MSPdatabase × AI Adoption Study
An independent MSPdatabase research initiative

Are MSPs actually selling AI, or is it just industry talk?

We're surveying the MSP channel to find out how many providers are offering AI services today, how many are planning to, and what's really driving or blocking that decision. Takes about 6–8 minutes. Fully anonymous.

What's this about? ↓

Every completed response earns a free month of AI Mode on your MSPdatabase profile.

48%
of MSPs say clients ask for AI most
13%
have turned that into real revenue
6–8 min
to complete the survey

Two very different stories about AI in the channel

Every trend deck says AI is already transforming the MSP business. The performance data tells a messier story. Nobody's asked MSPs directly which one describes them.

What everyone's saying

KA
90%of MSPs call AI important or very important to their growth strategy.
Cited from published research
KP
91%of organizations now see managed services as critical to delivering AI at scale.
SM
77%of MSPs feel pressure from clients to offer AI tools and insights.
KP
#1factor buyers now weigh when choosing an MSP, ahead of cost or efficiency: AI capability.

What the data actually shows

KA
13%of MSPs have turned client AI demand into real, billable revenue.
Cited from published research
MIT
95%of enterprise generative-AI pilots fail to deliver measurable ROI.
PW
56%of CEOs say they've gotten "nothing" measurable from AI adoption so far.
FR
25%of planned enterprise AI spend is being pushed back to 2027 as the hype cools.

That's the general market. Nobody's broken this out for MSPs specifically. Are MSPs actually selling AI and getting paid for it, or is it mostly pilots, QBR talk, and one chatbot demo? That's exactly what this survey is built to find out, channel by channel, straight from the people doing the work.

Why we're doing this

Everyone agrees AI adoption in the MSP channel is happening. Nobody's explained the gap between MSPs fielding AI questions and MSPs actually billing for AI work. This study is built to close that gap, independently, with results published back to the whole community.

Independent

Not a sales pitch

Run under the MSPdatabase banner, with results reported in aggregate only. No vendor is pitching you anything in this survey.

Behavioral

Built around the real "why"

Beyond adoption rates, we're asking who's driving the AI conversation (your customers or you) and whether a past false start is quietly holding your firm back.

Guaranteed

Free AI Mode, guaranteed

Every completed response earns one free month of AI Mode on your MSPdatabase profile: not a raffle, not a maybe.

6–8 minutes Fully anonymous Free AI Mode for every response

MSP AI Adoption Study

21 questions, roughly 6–8 minutes. Your individual answers are never shared. Only aggregate results are published. Leaving your email at the end is optional, and only used to send you the finished report.

Coming soon

Results land here

Once the survey closes, the full aggregate report (adoption rates, the engagement-posture breakdown, everything) gets published on this page. Leave your work email at the end of the survey and we'll send it to you directly the moment it's live.

Frequently asked questions